Smart Commute Markham, Richmond Hill Archives
CARFREE DAY 2009                      TTC TROUBLES SPIKE CARPOOL ZONE
EMPLOYER OF THE YEAR - 2008                     • EARTH DAY   SMART COMMUTE CENTRAL YORK LAUNCHED
METROLINX VISIT        • HON. STÉPHANE DION VISIT CARPOOL ZONE LAUNCH (2005) 
JUNIOR ACHIEVERS DISCUSS COMMUTING ALTERNATIVES FEDERAL MINISTER APPLAUDS SMART COMMUTE INITIATIVE 
WALKATHON - A WORLD ACHIEVEMENT REGIONAL SUSTAINABILITY SYMPOSIUM
  TRANSPORTATION EXPO         TRANSIT FUNDING COMMENDED TRANSPORTATION MINISTER VISITS
  PROVINCE ANNOUNCES HOV NETWORK COMMUTER OPTIONS ARE HERE!



Car Free Day
September 22, 2009
World Wide Event
 
Did you join people from 1500 other countries around the world in celebrating International Car Free Day? 
 
Smart Commute Markham, Richmond Hill Car Free Day Promotion!
Smart Commute Markham, Richmond Hill, in partnership with York Region Transit (YRT/VIVA), encouraged employees within Markham and Richmond Hill, who currently drive to work, to pledge to be "car-free" on Car Free Day, September 22nd. 

SC MRH provided FREE round trip YRT/VIVA tickets to 56 qualified employees of currently active SC MRH companies.    

Carfree Day Cartoon

Car Free Day Mini Contest

Employees working within Markham and Richmond Hill who participated in Car Free Day on September 22nd, were invited to e
nter the Smart Commute Markham, Richmond Hill Car Free Day "Mini Contest."

Participants sent a photo of commuters being "car-free" (for example, at a bus stop or on a bicycle) or provided a story of their car-free experience. 
 
Our Car Free Day Mini Contest winner was Bruce Block, Senior Municipal Inspector, Engineering and Public Works Department, Town of Richmond Hill. 
Bruce's son is the lucky recipient of the 21 speed bicycle prize that his Dad won for his contest entry (see the Blog Page for details).


 


SC 404-7 2008 Employer of the Year

MMM GROUP        www.mmm.ca

MMM Group is located in the busy Hwy 7 and Hwy 404 business park corridor which borders both Markham and Richmond Hill and where traffic congestion has been identified as the number one issue. MMM Group provides consulting services in project management, engineering, planning and geomatics to government and private sector. They have approximately 640 employees.

 From day one when SC 404-7 was just getting underway, MMM Group has partnered with other stakeholders in the SC 404-7 business group to help create the local Smart Commute 404-7 Association.  MMM Group is a founding member of Smart Commute 404-7, a corporate sponsor and are, clearly, leaders in promoting sustainable transportation solutions, corporately, to other business in the business park and to their clients.


SC 404-7's Lunch Express passes MMM Group offices in Commerce Valley Business Park


 
   Dave Richardson, Senior Project Manager and Associate Partner in the Transportation Planning Department, was also involved in the founding of Smart Commute 404-7 and continues to have a very active role on the organization’s Advisory Committee.  Dave and the MMM Group staff have volunteered their time by hosting and attending many of SC 404-7 after hours events, that help to promote SC 404-7, such as the “Bike to Work Day Business Park Challenge”, and our “Transportation Fair” at Buttonville Airport. They have helped to initiate pilot projects such as the “Lunch Express” and provide us with valuable employee feedback.

MMM also has developed their own Transportation Demand Management Plan for the firm’s Thornhill office. The TDM Plan details a set of recommendations for both short and long term actions aimed at reducing the number of trips by single occupant vehicles to and from their offices.  MMM Group has an active role in the local business community through their ongoing involvement in Smart Commute 404-7, and is a leader in both promoting and practicing sustainable transportation in Markham, and Richmond Hill.

Congratulations to MMM Group for winning the 2008 Smart Commute Employer of the Year Award for the Markham, Richmond Hill area!

- View news coverage


 
MMM Group Associate Partner Dave Richardson, P.Eng., PTOE, Senior Project Manager Transportation Planning, displays his company's Employer of the Year Award (left) with Metrolinx Chair Ron MacIsaac, Smart Commute 404-7 Markham's Wincy Tsang, Markham Board of Trade President & CEO Richard Cunningham, Richmond Hill Chamber of Commerce's SC 404-7 liaison Monica Costello, Smart Commute 404-7 Richmond Hill's Paul Bradbury and SC 404-7 Assistant Manager Basil Marcello.  Missing from photo are Richmond Hill Chamber of Commerce CEO Leslie Walker & SC 404-7 Project Manager George Flint.
Joining the group is Bernie Zeesman Facilities Coordinator of Scholastic Canada.  Scholastic Canada was winner of honorable mention for excellence in introducing smart commuting alternatives to its workplace..
 

Backgrounder - Smart Commute Awards


Smart Commute Awards
     --------------------
The Awards were introduced in 2007 to officially recognize employer members or partners who have put forth exceptional effort in implementing their Smart Commute programs. The awards recognize outstanding commitment, leadership, innovation and results.  IBM Canada in Markham was named SC 404-7 winner in 2007.

     For more information on the successes of the recipients, visit www.smartcommute.ca/awards.

    
Smart Commute
     -------------
     Smart Commute is a partnership between the cities and regions of the Greater Toronto Area and Hamilton (GTAH) to combat traffic congestion, improve air quality and reduce greenhouse gas emissions. Smart Commute works with over 50 large employers in the GTAH to implement transportation demand management programs and encourage commuters to carpool, take transit, telework, cycle or walk to work.

     View Smart Commute Results


Transit Troubles in '08  = Busy Carpool Zone


There may be some jinx surrounding the 25th of the month!  VIVA bus drivers went on a strike situation on September 25th, causing a spike in the number of commuters registering on CarpoolZone.ca.  And it is not too far back in time to recall that Toronto Transit Commission drivers, maintenance workers and mechanics walked out on April 25th, after 65 per cent of the union refused to ratify a contract settlement reached with the transit authority.  At least that short-lived strike ended after the province passed a back-to-work legislation in an emergency session.  Full service resumed by Monday, the 28th, for the TTC. 

In the week prior to the original strike deadline, Smart Commute 404-7, Markham & Richmond Hill's transportation 
management agency (TMA), noted that more commuters were using its online ride-matching website, Carpool Zone.  
As the strike negotiations dragged on through the week prior to the original strike deadline, Smart Commute reported 
a spike in the site's commuter registrations.

The GTA-wide site, Carpoolzone.ca, is able to help commuters travelling to and from Metro Toronto or anywhere 
else in the area.  In just a few easy steps, the site's visitors can find other commuters all over the area to share a ride.  
The site also lists corporations using it's ride matching pages for their own employees. 
(Click on the logo below to visit the Carpool Zone.)

SMART COMMUTE 404-7
                            Celebrates Earth Day 
 (at IBM, AMEX Canada, Markham Stouffville Hospital & TD Bank)


METROLINX CHAIR VISITS
CEO Series Breakfast - Rob MacIsaac, Chair, Metrolinx

Shaping the Transportation Future  -  Joint Breakfast in partnership with the Markham Board of Trade

Friday, November 21, 2008 Richmond Hill Country Club

Mr. MacIsaac noted that moving goods and people around the region is something that concerns every business.

Metrolinx was constituted by the government of Ontario to develop a Regional Transportation Plan and Investment Strategy for the Greater Toronto and Hamilton Area. The goal is to make a real difference in people’s lives and to improve the economy and the environment.

To achieve the best possible solutions, the business community must be engaged in the process.

Participation in this session gave members an opportunity to provide input into this important transportation initative.

For more information on these initiatives please visit: www.metrolinx.com

View Event PHOTOS


Rob MacIsaac - Bio

 

 


HON. STÉPHANE DION VISIT

 

Municipal leaders joined Markham Board of Trade Directors at the Richmond Hill Chamber of Commerce, February 17, 2007 to welcome Canada's federal Liberal Party leader, the Honourable Stéphane Dion, to the Smart Commute 404-7 Project.

News Coveragee

 

 
 
SKILLS DEVELOPMENT WITH JUNIOR ACHIEVEMENT OF CANADA
By partnering with education and business communities, Junior Achievement of Central Ontario is able to give students the edge they need when entering the workforce. Through innovative, interactive programs taught by qualified volunteers, Junior Achievement succeeds in encouraging students to stay in school and to develop valuable entrepreneurial, leadership and life skills.

Dream Big Day - November 7, 2007
Smart Commute 404-7 participated in Junior Achievement of Central Ontario’s powerful program Dream Big: A Life Lesson with Tiger Woods.  To his presentation on Dream Big Day at Milliken Mills High School, SC 404-7 Commuter Options Advisor Paul Bradbury added his message on smart commuting for the future.   The program was brought to 250 local classrooms reaching almost 7,000 grade 10 students.


Smart Commute 404-7's Paul Bradbury (centre) with Ms. Murtha (right) & students at Milliken Mills High School

Dream Big stresses the importance of character, integrity and hard work exemplified by Tiger Woods and uses him as a role model to help young people set their own goals. Students are encouraged to learn from Tiger's example while exploring their own potential through a series of interactive discussion and role-play activities.
 


 

WALKATHON - A WORLD RECORD ACHIEVEMENT! 

WALKATHON RESULTS
  For information on World Record Walk, Click here


SMART COMMUTE 404-7  TRANSPORTATION EXPO  -  AT BUTTONVILLE MUNICIPAL AIRPORT OPEN HOUSE



   SC404-7 donated prizes:
iPOD – won by Ruth Lenz of Markham
Mountain Bike - won by Dylan Lyons of Aurora
 
Dinner Pkg donated by Sheraton Parkway Hotel
– won by Stanley Chen of Thornhill
Wine connoisseur kit donated by George
Cuccovillo of The Painter’s Group –
won by Paul Leung of Markham


Photos ...

 

Promoting the open house were Smart Commute’s Paul Bradbury (left), Brad Kuiper, United Way campaign rep from State Farm Insurance, Toronto Airways president Derek Sifton, Beth Kodama, the region’s United Way campaign representative and Smart Commute’s Basil Marcello.   Behind them are two hybrid vehicles from Don Valley North Toyota, a Camry and a Lexus RX 400. The plane is a Cessna Citation.  The airport is on 16th Avenue, just east of Hwy. 404.   (www.yorkregion.com article)

 

LIVE ENTERTAINMENT ● LOTS OF FUN

 

     Businesses showcase Smart Commute-themed products and services.

     Prizes are awarded to Commuter Challenge winners.

     Book your table now for 2009 - space is available on a "first come, first served" basis.
In Richmond Hill, call 905-884-1961 ext. 24.  In Markham, call 905-474-0730 ext. 11.      
or/...
register here.

 

            Our thanks are extended to the many businesses who support this annual Smart Commute 404-7 event. 

            Help improve the quality of life of your employees and customers - contact us today!
 



  

YORK REGION APPLAUDS TRANSIT FUNDING


Friday, June 15, 2007                                                                                                           
For Immediate Release

The Regional Municipality of York to benefit from

Government of Ontario’s 12-year rapid transit pledge

 York Region to benefit from Yonge Street subway extension and Viva expansion projects

 NEWMARKET – The Regional Municipality of York will benefit from an announcement today by Premier Dalton McGuinty and the Government of Ontario to pledge $17.5 billion to expand rapid transit across the GTA as part of the MoveOntario 2020 Plan. 

The plan includes an expansion of the City of Toronto subway north on Yonge Street from Finch Avenue to Highway 7 in York Region.  It also pledges a major expansion of Viva rapid transit service. 

Today’s announcement builds on a previous commitment by York Region, the City of Toronto, the Province of Ontario and the Government of Canada to extend the Spadina subway into York Region to the future Vaughan Corporate Centre.

“This is highly encouraging news for York Region residents and businesses,” said York Region Chairman and CEO Bill Fisch.  “Expanding the subway system and our Viva rapid transit network would greatly increase commuter options and remove cars from our congested roadways.  The commitment of funds from the province for this plan is also welcome.”

The plan would be implemented by the Greater Toronto Transit Authority (GTTA), with two-thirds funding from the province and a request from the Government of Canada for the remaining one-third funding.

The announcement includes:

  • A $17.5 billion investment in rapid transit
  • 52 projects in total to be fully paid off over 50 years
  • An expansion of the Yonge subway line north from Finch station to Highway 7 (Langstaff)
  • Full funding for Viva Phase 2 2
  • Expanded capacity on all GO Transit lines

Construction is slated to begin in 2008, with all projects completed by 2020.  It is estimated that the plan would remove 300 million cars trips and create 175,000 jobs.

For more details on the MoveOntario 2020 plan, visit: http://www.premier.gov.on.ca/news/Product.asp?ProductID=1383

For more information on The Regional Municipality of York, please visit www.york.ca

- 30 -

Media Contact: Michael Kemp, Corporate Communications, York Region

 

 
Phone:  905 830-4444, ext. 1232 or Cell 905 251-6419          
Email: michael.kemp@york.ca
 

PROVINCE ANNOUNCES FUTURE HOV LANE NETWORK - May 24, 2007  
RHCOC CEO Leslie Walker, Greater Toronto Transportation Authority Chair Robert MacIsaac and Community Safety and Correctional Services Minister Monte
Kwinter MPP, listen as Minister of Transportation Donna Cansfield outlines the Government's plans for Ontario's future HOV Lanes at the Transportation Ministry's Downsview headquarters.

Photo Gallery & News Coveragege



Smart Commute 404-7 Celebrates Central York Smart Commute Launch

Commuting Alternatives in Central York ...


Smart Commute 404-7 Commuter Options Advisor for Richmond Hill, Paul Bradbury (top) meets with the East Gwillimbury Chamber at Silver Lakes Golf Course (Photo - SNAP Newmarket)

 us

New Smart Commute Central York
Central York Region's Smart Commute Program is underway.  An official Launch was held on April 13, 2007 in Newmarket with officials from neighbouring municipalities and Smart Commute associations in attendance to congratulate the Newmarket Chamber of Commerce initiative.  Manager for the project, Ron Groves, is available at the Newmarket Chamber offices, 470 Davis Drive, telephone 905-898-5900 ext. 225.  The Smart Commute Central York email is smartcommute@newmarketchamber.ca and the official website is found at http://www.smartcommutecentralyork.ca/.

The Program's official launch marks the beginning of a new era for commuting in Central York Region and for commuters on Highways 404 and 400, as alternatives are introduced to reduce single occupant vehicles on those busy routes.


Smart Commute GTA-Wide Carpool Zone

November 29, 2005

Smart Commute 404-7 ride-matching site now aligned with GTA-wide Carpool Zone -
"For employees, the stress of the daily commute on congested roads negatively affects the quality of their life and work."
 

Carpooling in the Greater Toronto Area and Hamilton easier than ever before -    
"
For businesses, traffic congestion results in lost time, lower productivity, and higher transportation costs."

More ...
 




Enter the Carpool Zone

 

 

 


Federal Finance Minister Applauds Smart Commute Initiative

  April 18, 2006

Federal Finance Minister, the Honourable James (Jim) Flaherty, recently visited York Region and congratulated local business and community leaders on their Smart Commute 404-7 initiative.  The Markham Board of Trade and Richmond Hill Chamber of Commerce jointly manage the transportation management project, with assistance from their members and their municipalities, the Region of York and Transport Canada.  The objective is aimed at reducing traffic congestion in the areas served by provincial Highway 404 and regional Highway 7.  The Minister's speech was delivered to a gathering of York Region chambers and boards of trade on the above date at the Radisson Toronto North Hotel.  An excerpt of the breakfast address follows:


"Now an important subject for all of us who share this great economic region, this great place to live called the Greater Toronto Area is infrastructure.  We’re aware of the challenges that face this country on the infrastructure front. As I noted earlier, cities and towns like Markham are growing at a tremendous rate and while that’s good for the economy, it creates some daunting challenges.  As we all know, traffic congestion is strangling our roadways.  Our basic infrastructure is aging and our border crossings are inadequate.  As a former Ontario cabinet minister and now the federal minister responsible for the GTA I know these infrastructure challenges all too well.
 
In fact, I understand that gridlock is the number one issue here in York Region.  That certainly comes as no surprise.  I also understand that concrete steps are being taken to address this issue by applying some innovative solutions.  I want to applaud local leaders here in York Region for the completion of the first phase of your modern Viva rapid transit system. I’m told your initial goal is to replace drivers with riders, getting 7,000 cars a day off the roads — certainly a step in the right direction.  Markham and Richmond Hill are also clearing the road with the forward-looking Smart Commute initiative.  Whether it’s car pooling, taking public transit or cycling, we all benefit by reducing traffic congestion and a cleaner environment.  
 
This community has always strived to stay ahead of the curve and Markham Centre is another example of this.  By employing principles of the new urbanism you are enhancing the economic vitality of the community and creating a downtown core that will benefit future generations.  I can assure you we will not be standing on the sidelines. We plan to share in your success. We know the federal government has a useful and supportive role to play in securing the future of our cities and communities including large urban centres like the Greater Toronto Area.
 
I met recently with York Region Chair Bill Fisch and other leaders in the GTA to discuss infrastructure issues. During those meetings I committed to establishing and maintaining a cooperative and open partnership between the three levels of government.  This is an important first step if we are to deliver on our government’s many infrastructure initiatives and they include maintaining existing infrastructure agreements between the federal government, the provinces and municipalities, making the new deal better by allowing cities and communities with more than 500,000 people to use gas tax transfer dollars for building and repairing roads and bridges, to improve road safety and reduce traffic congestion, negotiating a new infrastructure agreement with the provinces to provide a stable and permanent highways and border infrastructure fund and working to increase the stock of affordable housing in our cities and towns ..."

" ... I look forward to working with you and with all Canadians to deliver the positive change that will benefit all of us.  Thank you very much."  


 
 

York Region "Towards a Sustainable Region" Symposium

 
March 3, 2006
"Towards a Sustainable Region" - Public debate on options for urbanization

Smart Commute 404-7 directors and management staff participated with nearly 200 representatives of stakeholder groups and
partner organizations from across York Region at a symposium entitled "Towards a Sustainable Region," held at the Kortright
Centre for Conservation in the City of Vaughan, March 3, 2006.
 
“Over the coming months and years, the Region faces a variety of important public policy decisions,” said York Regional Chair
and CEO Bill Fisch, during the event.  “One of our challenges is to obtain public acceptance of more compact development,” he
added.  “In 2005, more than 1,100 high-rise units were started in York Region.  Clearly, the market for compact development is
becoming stronger across York Region.”
 
Bob Willard, author of The Sustainability Advantage and The Next Sustainability Wave, delivered the keynote address (see below).  A panel of five private and public sector executives discussed how government, companies and other organizations can put sustainability into action.
 
The Province’s proposed Places to Grow - Growth Plan for the Greater Golden Horseshoe includes an updated forecast for York Region of 1.5 million people by 2031, an increase of almost 600,000 people from the current population of 920,000.

Similarly, by 2031 employment is anticipated to increase by approximately 340,000 jobs from the current level of 440,000.  Places to Grow also requires 40 per cent of new growth to occur within a municipality’s existing built-up urban area, an approach known as intensification.

The Regional Municipality of York hosted a series of open houses for the public in April.  Members of the public were
invited to learn about growth issues, discuss them and provide feedback.  The open houses focused on the major
growth management decisions that face York Region, including:
• Addressing traffic congestion
• Protecting our natural heritage as a legacy for existing and future residents
• Managing significant population growth
• Creating jobs to match population growth
• Ensuring that both Human Services and infrastructure keep pace with growth
• Maintaining our high quality of life

 
Entitled “Planning for Tomorrow,” the series of open houses served as public consultation and input into Regional
Official Plan Amendments in late 2007.
 
York Region’s Web site – www.york.ca – provides information on these meetings and issues as well as opportunities
to submit online feedback.  Click on the “Planning for Tomorrow” icon on the main page for more information, or email
your comments or questions to futureyork@york.ca  
 
Bob Willard  

Between 1990 and 2000, Bob helped lead leadership development for IBM's 2,000 managers and
executives in Canada.  He is the author of The Sustainability Advantage: Seven Business Case Benefits
of a Triple Bottom Line (New Society Publishers, 2002) on the business case for sustainability strategies
and The Next Sustainability Wave: Building Boardroom Buy-in (New Society Publishers, 2005) on why
some companies are committed to sustainability, why others are not, and how to overcome senior
executive resistance to making that commitment.
Bob recently served on the boards of Eco-Energy Durham and the Ontario Sustainable Energy
Association. He now serves on the advisory boards of The Natural Step, Canada and the Certificate in
Adult Training and Development at the Ontario Institute for Studies in Education in the University of
Toronto (OISE / UT).  He has a BSc from McGill University (1964), an MEd from OISE/UT (2000), and a
PhD from OISE/UT (2005).
 

Symposium Notes:

The Business Case for Sustainability
Strategy must include asset management and the financial bottom line.
Businesses consider financial and human resource maximization, taxes, research and development.  A proactive approach to sustainability can address these considerations.

Opportunities to sustain business growth constitute the “carrots” that attract business to sustainability. 
Risk Management provides the “stick” that prods businesses into action on behalf of sustainability.  Sticks may include regulation, climate, litigation, competition and public relations.

The sustainability advantage – Companies that contribute to their sustainability and the sustainability of their environment enjoy average profit increases of 66%.  This profit is driven by energized employees that become more productive, by lowered attrition and recruiting costs, by lower fuel & electricity costs and easier financing.

 The sustainability option provides an opportunity for corporate leadership

Partners are essential and, currently, timing is excellent - there is much interest in North America.


Smart Commute 404-7 Transportation Luncheon

speaker: The Honourable Harinder Takhar, ontario minister of transportation

Presented by the Markham Board of Trade, the Richmond Hill Chamber of Commerce
and Smart Commute Business Members: iTRANS Consulting Inc., Oasis Golf Academy and CAA - South Central Ontario

404-7 Smart Commuters Meet Minister




Transportation Minister Harinder Takhar heard from commuters using the Province’s new Highway 404 southbound HOV lane for high occupancy vehicles, January 19, 2006, at a combined Richmond Hill Chamber of Commerce and Markham Board of Trade Transportation Luncheon in Markham’s Holiday Inn Toronto North.  Business leaders from the two communities served by Highway 404 and Regional Highway 7 have formed Smart Commute 404-7, a response to growing traffic congestion on these routes.  Minister Takhar outlined his Ministry’s plans to meet these concerns and presided over a lively question and answer session, concluding with an agreement to lend his Ministry's support to the Smart Commute 404-7 initiative.

HOV Lanes
A Ministry of Transportation display at the event showed
HOV lanes can only be used by buses and vehicles carrying at least two people. Commuters who car pool or use public transit save time as they bypass congestion in the general lanes of traffic.  HOV lanes were opened in December 2005 on Highway 403 - in both directions between the 407 and the 401 - and on Highway 404 - southbound from Highway 7 to the 401. Police monitor their use 24 hours-a-day, seven days-a-week.  HOV lanes are marked by special signs and diamond symbols painted on the pavement. They are located in the leftmost lane and separated from general traffic lanes by a "buffer zone" - painted double white lines and stripes on the pavement. Drivers can only enter and exit the HOV lane at designated points. 

The Way To Go
Richmond Hill Chamber of Commerce and the Markham Board of Trade have introduced Smart Commute 404-7, a project to promote alternatives to single occupant vehicle commuting, such as walking or bicycling to and from work, taking the York Region Transit (YRT) and its new VIVA bus system, or working compressed work weeks and even “teleworking” from home one or more days a week.  Smart Commute also provides a Carpool Zone website, hosted by the GTA Smart Commute initiative that reaches across the GTA from Oshawa to Hamilton to find ride matches using postal codes.

It's Good Business!
For businesses, the rewards are many.  Employee recruitment and retention is easier, employee productivity and morale is better, downtime due to commuter stress and fatigue is lower, parking requirements are reduced, traffic flow is improved for the movement of goods, staff and customers, and with teleworking on the rise, facility costs are lowered.

Markham Board of Trade & Richmond Hill Chamber of Commerce Know-How
Chambers of commerce and boards of trade across the GTA, in Halton, Durham and York Region are being encouraged to join the Richmond Hill Chamber of Commerce and the Markham Board of Trade in taking the Smart Commute message to their member businesses.  The Richmond Hill and Markham business organizations have assigned staff to work with businesses, encouraging employees to discover how Smart Commuting can save money and stress levels for themselves and for the future workers in this burgeoning urban region.

Contact:

Paul Bradbury
Commuter Options Advisor, Smart Commute 404-7
Richmond Hill Chamber of Commerce
376 Church Street South
Richmond Hill, ON  L4C 9V8
Tel: 905-884-1961 ext. 24
Fax: 905-884-1962
Email: pbradbury@rhcoc.com
Basil Marcello
Assistant Manager, Smart Commute 404-7
Markham Board of Trade
80F Centurian Dr. Ste. 206
Markham, ON  L3R 8C1
Tel: 905 474-0730 ext. 14
Fax: 905 474-0685
Email:
bmarcello@markhamboard.com
 


Commuter Options Are Here!

Smart Commute 404-7 provides alternatives to the drive-alone trip to and from the workplace in Markham and Richmond Hill. Commuter Options help to improve mobility and accessibility in and around our communities.  The options are provided by the programs and services of Smart Commute 404-7, a joint initiative of the Markham Board of Trade and Richmond Hill Chamber of Commerce.

Cooperation Between Local, Regional and Federal Governments

An agreement in 2005 between the Towns of Markham and Richmond Hill, the Region of York and the two business associations, with support from Transport Canada, ensured that transportation demand solutions are provided for the geographic areas in and around Richmond Hill and Markham, with a particular focus on the corridors created by highways 404 and 7 and the physical location known as Markham Centre. Smart Commute 404-7, in affiliation with Smart Commute GTA and other neighbouring Smart Commute initiatives such as Toronto North and Durham Region, operates cooperatively with other transportation demand management programs. One such joint initiative is the Carpool Zone ride-matching website, connecting single commuters together to form carpools and vanpools (see item above).

Benefits to Commuters

Smart Commute 404-7 promotes and provides area employers, local business, their employees, visitors and customers cost and time saving options for traveling to and from the area. These services may include programs involving transit incentives, ride matching to support carpooling and vanpooling as noted above), new facilities for cyclists and pedestrians and support to introduce telework and other flexible work programs.

VIVA on Board

On September 6, 2005 the new bus rapid transit service – VIVA ushered in a new era of mobility for the traveling public. Smart Commute 404-7, under the guidance and direction of the Markham Board of Trade and Richmond Hill Chamber of Commerce, promotes the VIVA service as another of the many commuter options available to their members and local business.

Smart Commute 404-7 moving ahead…

The exponential growth projected for the Greater Toronto Area (GTA) over the next 20 years will likely lead to a significant increase in vehicle traffic. The existing transportation network is already under stress. The situation will only become more unsustainable as the population continues to suburbanize and more cars make more trips over longer distances, unless the community embraces alternatives.

Smart Commute is a broad-based undertaking that develops an array of Transportation Demand Management (TDM) strategies to offer employers, employees, developers and others the tools necessary to make the most efficient use of the transportation network. Organized networks of businesses and interested stakeholders are referred to as Transportation Management Associations (TMAs). TMAs promote transportation choices and offer TDM services in communities across the GTA.

A Markham – Richmond Hill Advisory Committee comprised of corporate leaders, politicians and municipal staff has worked to prepare a mission statement and establish goals for the Smart Commute 404-7 Markham Richmond Hill TMA. Preliminary marketing material was prepared, with the assistance of a consultant, to coincide with the official launch on July 7, 2004.

Smart Commute 404-7 Markham Richmond Hill’s formal governance structure includes operational and business plans that now support the on-going implementation of Smart Commute 404-7 programs and services in the communities of Richmond Hill and Markham.

Key stakeholders in the business community and in various municipal departments have been engaged throughout the process via discussions with the consultant team, input to the working group and participation in facilitated working sessions. The Smart Commute 404-7 Markham Richmond Hill Advisory Committee continues to make recommendations during the process. Affirmation of recommendations made by the Advisory Committee is brought to the respective Municipal Councils of Markham and Richmond Hill, as decisions are required.

The Steps and Timing

The key steps leading to the final governance structure and business plans included:
• Draft Governance Structure Report Presentation - completed November 2005
• Research and development of business plan components - completed November 2005
• Steering (now Advisory) Committee workshop on business plans - completed December 2005
• Final Business Plans - completed December 2005
• Presentation of initiatives at a Smart Commute 404-7 Luncheon - completed January 2006
• Training of Smart Commute 404-7 personnel on Carpool Zone website - March 2006
• Participation in York Region Sustainability Symposium and public forums - ongoing
• Introduction of commuter surveys - ongoing

 For more information on the Smart Commute 404-7 contact:
 
Basil Marcello, Assistant Manager - Markham Board of Trade at 905-474-0730 ext 14
 Paul Bradbury, Commuter Options Advisor - Richmond Hill Chamber of Commerce at 905-884-1961 ext 24

or email: info@smartcommute404-7.ca