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Smart Commute Markham, Richmond Hill Archives

Car
Free Day
September 22,
2009
World Wide Event
Did you join
people from 1500
other countries
around the world
in celebrating
International
Car Free Day?
Smart Commute
Markham,
Richmond Hill
Car Free Day
Promotion!
Smart
Commute Markham, Richmond Hill, in partnership
with York Region Transit (YRT/VIVA), encouraged
employees within Markham and Richmond Hill, who
currently drive to work, to pledge to be
"car-free" on Car Free Day, September 22nd.
SC MRH provided
FREE round
trip YRT/VIVA tickets
to 56 qualified
employees of currently active SC MRH companies.
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Car Free Day Mini
Contest
Employees working
within Markham and
Richmond Hill who
participated in Car
Free Day on
September 22nd, were
invited to enter
the Smart Commute
Markham, Richmond
Hill Car Free Day
"Mini Contest."
Participants sent a
photo of commuters
being "car-free"
(for example, at a
bus stop or on a
bicycle) or
provided a story of
their car-free
experience.
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Our Car Free Day
Mini Contest winner
was Bruce Block,
Senior Municipal
Inspector,
Engineering and
Public Works
Department, Town of
Richmond Hill. |
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Bruce's son
is the lucky
recipient of
the 21 speed
bicycle
prize that
his Dad won
for his
contest
entry (see
the
Blog Page
for
details).
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SC 404-7
2008 Employer of the Year
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MMM Group is located in the busy Hwy 7 and
Hwy 404 business park corridor which borders
both Markham and Richmond Hill and where
traffic congestion has been identified as
the number one issue. MMM Group provides
consulting services in project management,
engineering, planning and geomatics to
government and private sector. They have
approximately 640 employees.
From day one when SC 404-7 was just getting
underway, MMM Group has partnered with other
stakeholders in the SC 404-7 business group
to help create the local Smart Commute 404-7
Association. MMM Group is a founding
member of Smart Commute 404-7, a corporate
sponsor and are, clearly, leaders in
promoting sustainable transportation
solutions, corporately, to other business in
the business park and to their clients.
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SC 404-7's Lunch
Express passes MMM Group offices in Commerce
Valley Business Park |
Dave
Richardson, Senior Project Manager and Associate
Partner in the Transportation Planning Department,
was also involved in the founding of Smart Commute
404-7 and continues to have a very active role on
the organization’s Advisory Committee. Dave
and the MMM Group staff have volunteered their time
by hosting and attending many of SC 404-7 after
hours events, that help to promote SC 404-7, such as
the “Bike to Work Day Business Park Challenge”, and
our “Transportation Fair” at Buttonville Airport.
They have helped to initiate pilot projects such as
the “Lunch Express” and provide us with valuable
employee feedback.
MMM also has developed their own Transportation
Demand Management Plan for the firm’s Thornhill
office. The TDM Plan details a set of
recommendations for both short and long term actions
aimed at reducing the number of trips by single
occupant vehicles to and from their offices.
MMM Group has an active role in the local business
community through their ongoing involvement in Smart
Commute 404-7, and is a leader in both promoting and
practicing sustainable transportation in Markham,
and Richmond Hill.
Congratulations to MMM Group for winning the 2008
Smart Commute Employer of the Year Award for the
Markham, Richmond Hill area!
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View news coverage
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MMM Group Associate Partner Dave
Richardson, P.Eng., PTOE, Senior Project Manager
Transportation Planning, displays his company's
Employer of the Year Award (left) with Metrolinx
Chair Ron MacIsaac, Smart Commute 404-7 Markham's
Wincy Tsang, Markham Board of Trade President & CEO
Richard Cunningham, Richmond Hill Chamber of
Commerce's SC 404-7 liaison Monica Costello, Smart
Commute 404-7 Richmond Hill's Paul Bradbury and SC
404-7 Assistant Manager Basil Marcello.
Missing from photo are Richmond Hill Chamber of
Commerce CEO Leslie Walker & SC 404-7 Project
Manager George Flint. |
| Joining the group is Bernie
Zeesman Facilities Coordinator of Scholastic Canada.
Scholastic Canada was winner of honorable mention
for excellence in introducing smart commuting
alternatives to its workplace.. |
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Backgrounder - Smart Commute
Awards
Smart Commute Awards --------------------
The Awards were introduced in 2007 to officially
recognize employer members or partners who have put
forth exceptional effort in implementing their Smart
Commute programs. The awards recognize outstanding
commitment, leadership, innovation and results.
IBM Canada in Markham was named SC 404-7 winner in
2007.
For more information on the successes of the
recipients, visit
www.smartcommute.ca/awards.
Smart Commute
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Smart Commute is a partnership between the cities and
regions of the Greater Toronto Area and Hamilton (GTAH)
to combat traffic congestion, improve air quality
and reduce greenhouse gas emissions. Smart Commute
works with over 50 large employers in the GTAH to
implement transportation demand management programs
and encourage commuters to carpool, take transit,
telework, cycle or walk to work.
View Smart Commute Results

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| Transit Troubles in '08 = Busy
Carpool Zone |
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There may be some jinx
surrounding the 25th of
the month! VIVA
bus drivers went on a
strike situation on
September 25th, causing
a spike in the number of
commuters registering on
CarpoolZone.ca.
And it is not too far
back in time to recall
that Toronto Transit
Commission drivers,
maintenance workers and
mechanics walked out on
April 25th, after 65 per
cent of the union
refused to ratify a
contract settlement
reached with the transit
authority. At
least that short-lived
strike ended after the
province passed a
back-to-work legislation
in an emergency session.
Full service resumed by
Monday, the 28th, for
the TTC.
In the week prior to the original strike deadline, Smart Commute 404-7, Markham & Richmond Hill's transportation
management agency (TMA), noted that more commuters were using its online ride-matching website, Carpool Zone.
As the strike negotiations dragged on through the week prior to the original strike deadline, Smart Commute reported
a spike in the site's commuter registrations.
The GTA-wide site, Carpoolzone.ca, is able to help commuters travelling to and from Metro Toronto or anywhere
else in the area. In just a few easy steps, the site's visitors can find other commuters all over the area to share a ride.
The site also lists corporations using it's ride matching pages for their own employees.
(Click on the logo below to visit the Carpool Zone.)

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METROLINX CHAIR VISITS
CEO Series Breakfast - Rob MacIsaac, Chair, Metrolinx
Shaping the Transportation Future
- Joint Breakfast in partnership with the Markham Board of Trade |
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Friday, November 21, 2008 |
Richmond Hill Country Club |
Mr. MacIsaac noted that moving goods and people
around the region is
something that concerns
every business.
Metrolinx
was constituted by the
government of Ontario to
develop a Regional
Transportation Plan and
Investment Strategy for the
Greater Toronto and Hamilton
Area. The goal is to make a
real difference in people’s
lives and to improve the
economy and the environment.
To achieve the best possible
solutions, the business
community must be engaged in
the process.
Participation in this
session gave members
an opportunity to provide
input into this important
transportation initative.
For more
information on these
initiatives please visit:
www.metrolinx.com
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View Event
PHOTOS |

Rob MacIsaac -
Bio
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HON. STÉPHANE DION
VISIT |
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Municipal leaders joined Markham Board of Trade
Directors at the Richmond Hill Chamber of Commerce, February
17, 2007 to welcome Canada's federal Liberal Party leader,
the Honourable Stéphane Dion, to the Smart Commute
404-7 Project.
News Coveragee
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SKILLS DEVELOPMENT
WITH JUNIOR ACHIEVEMENT OF CANADA
By partnering with education and
business communities,
Junior
Achievement of Central Ontario is
able to give students the edge they
need when entering the workforce.
Through innovative, interactive
programs taught by qualified
volunteers, Junior Achievement
succeeds in encouraging students to
stay in school and to develop
valuable entrepreneurial, leadership
and life skills.
Dream Big Day - November 7, 2007
Smart Commute 404-7 participated in Junior
Achievement of Central Ontario’s
powerful program Dream Big: A Life
Lesson with Tiger Woods. To his
presentation on
Dream Big Day at
Milliken Mills High School, SC 404-7
Commuter Options Advisor Paul Bradbury added
his message on smart commuting for
the future. The program was
brought to 250 local classrooms
reaching almost
7,000 grade 10
students.
Smart Commute 404-7's
Paul Bradbury (centre) with Ms.
Murtha (right) & students at
Milliken
Mills High School
Dream
Big stresses the importance of
character, integrity and hard work
exemplified by Tiger Woods and uses
him as a role model to help young
people set their own goals. Students
are encouraged to learn from Tiger's
example while exploring their own
potential through a series of
interactive discussion and role-play
activities.
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SC404-7 donated prizes:
iPOD – won by Ruth Lenz of Markham
Mountain Bike - won by Dylan Lyons of Aurora
Dinner Pkg donated by Sheraton Parkway Hotel
– won by Stanley Chen of Thornhill
Wine connoisseur kit donated by George
Cuccovillo of The Painter’s Group –
won by Paul Leung of Markham

Photos ... |

Promoting the open house were Smart Commute’s Paul
Bradbury (left), Brad Kuiper, United Way campaign rep from State
Farm Insurance, Toronto Airways president Derek Sifton, Beth
Kodama, the region’s United Way campaign representative and Smart Commute’s
Basil Marcello. Behind them are two hybrid vehicles from Don
Valley North Toyota, a Camry and a Lexus RX 400. The plane is a
Cessna Citation. The airport is on 16th Avenue, just east of
Hwy. 404. (www.yorkregion.com article)
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LIVE ENTERTAINMENT ● LOTS OF FUN |
Businesses
showcase Smart Commute-themed products and services.
Prizes are awarded to Commuter Challenge winners.
Book your table now for 2009 - space is available on a "first come, first
served" basis.
In Richmond Hill, call 905-884-1961 ext. 24. In Markham,
call 905-474-0730 ext. 11.
or/...
register here.
Our thanks are extended to the many businesses
who support this annual Smart Commute 404-7 event.
Help improve the quality of life of your
employees and customers - contact us today!
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YORK REGION
APPLAUDS TRANSIT
FUNDING |
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Friday, June 15,
2007
For
Immediate
Release
The
Regional
Municipality of
York to benefit
from
Government of
Ontario’s
12-year rapid
transit pledge
York
Region to
benefit from
Yonge Street
subway extension
and Viva
expansion
projects
NEWMARKET
– The Regional
Municipality of
York will
benefit from an
announcement
today by Premier
Dalton McGuinty
and the
Government of
Ontario to
pledge $17.5
billion to
expand rapid
transit across
the GTA as part
of the
MoveOntario 2020
Plan.
The plan
includes an
expansion of the
City of Toronto
subway north on
Yonge Street
from Finch
Avenue to
Highway 7 in
York Region. It
also pledges a
major expansion
of Viva rapid
transit
service.
Today’s
announcement
builds on a
previous
commitment by
York Region, the
City of Toronto,
the Province of
Ontario and the
Government of
Canada to extend
the Spadina
subway into York
Region to the
future Vaughan
Corporate
Centre.
“This is highly
encouraging news
for York Region
residents and
businesses,”
said York Region
Chairman and CEO
Bill Fisch.
“Expanding the
subway system
and our Viva
rapid transit
network would
greatly increase
commuter options
and remove cars
from our
congested
roadways. The
commitment of
funds from the
province for
this plan is
also welcome.”
The plan would
be implemented
by the Greater
Toronto Transit
Authority (GTTA),
with two-thirds
funding from the
province and a
request from the
Government of
Canada for the
remaining
one-third
funding.
The announcement
includes:
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A $17.5
billion
investment
in rapid
transit
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52 projects
in total to
be fully
paid off
over 50
years
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An expansion
of the Yonge
subway line
north from
Finch
station to
Highway 7 (Langstaff)
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Full funding
for Viva
Phase 2 2
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Expanded
capacity on
all GO
Transit
lines
Construction is
slated to begin
in 2008, with
all projects
completed by
2020. It is
estimated that
the plan would
remove 300
million cars
trips and create
175,000 jobs.
For more details
on the
MoveOntario 2020
plan,
visit:
http://www.premier.gov.on.ca/news/Product.asp?ProductID=1383
For more
information on
The Regional
Municipality of
York, please
visit
www.york.ca
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Media
Contact: |
Michael
Kemp,
Corporate
Communications,
York
Region |
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Phone:
905
830-4444,
ext.
1232 or
Cell 905
251-6419
Email:
michael.kemp@york.ca
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PROVINCE
ANNOUNCES FUTURE
HOV LANE NETWORK
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May 24, 2007 |
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RHCOC CEO Leslie
Walker, Greater Toronto Transportation Authority Chair
Robert MacIsaac and Community Safety and Correctional Services
Minister Monte
Kwinter MPP, listen as Minister of Transportation Donna
Cansfield outlines the Government's plans for Ontario's
future HOV Lanes at the Transportation Ministry's Downsview
headquarters.
Photo Gallery & News Coveragege
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Smart Commute 404-7 Celebrates Central York Smart Commute Launch |
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Commuting Alternatives in
Central York ...
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Smart Commute 404-7 Commuter Options Advisor for Richmond Hill, Paul Bradbury (top) meets
with the East Gwillimbury Chamber at Silver Lakes Golf Course
(Photo - SNAP Newmarket) |
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New Smart Commute
Central York
Central York Region's Smart Commute Program is underway.
An official Launch was held on April 13, 2007 in
Newmarket with officials from neighbouring
municipalities and Smart Commute associations in
attendance to congratulate the Newmarket Chamber of
Commerce initiative. Manager for the project, Ron
Groves, is available
at the Newmarket Chamber offices, 470 Davis Drive,
telephone 905-898-5900 ext. 225. The Smart
Commute Central York email is
smartcommute@newmarketchamber.ca
and the official website is found at
http://www.smartcommutecentralyork.ca/.
The Program's official launch marks the beginning of a new era for commuting in
Central York Region and for commuters on Highways 404 and
400, as alternatives are introduced to reduce single
occupant vehicles on those busy routes.
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Smart Commute GTA-Wide Carpool Zone
November 29, 2005
Smart Commute 404-7 ride-matching site now aligned with GTA-wide Carpool Zone -
"For employees, the stress of the daily commute on
congested roads negatively affects the quality of their life and
work."
Carpooling
in the Greater Toronto Area and Hamilton easier than ever before -
"For businesses, traffic congestion
results in lost time, lower productivity, and higher transportation costs."
More ...
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Enter the Carpool Zone
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Federal Finance Minister Applauds
Smart Commute Initiative
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April
18, 2006
Federal
Finance Minister, the Honourable James (Jim) Flaherty,
recently
visited York Region and congratulated
local business and community leaders on their Smart
Commute 404-7 initiative. The Markham Board of
Trade and Richmond Hill Chamber of Commerce jointly
manage the transportation management project, with
assistance from their members and their municipalities, the Region of York
and Transport Canada. The objective is aimed at
reducing traffic congestion in the areas served by
provincial Highway 404 and regional Highway 7.
The Minister's speech was delivered to a gathering of York Region
chambers and boards of trade on the above date at the
Radisson Toronto North Hotel. An excerpt of the
breakfast address follows:

"Now
an important subject for all of us who share this great
economic region, this great place to live called the
Greater Toronto Area is infrastructure. We’re aware of
the challenges that face this country on the
infrastructure front. As I noted earlier, cities and
towns like Markham are growing at a tremendous rate and
while that’s good for the economy, it creates some
daunting challenges. As we all know, traffic congestion
is strangling our roadways. Our basic infrastructure is
aging and our border crossings are inadequate. As a
former Ontario cabinet minister and now the federal
minister responsible for the GTA I know these
infrastructure challenges all too well.
In fact, I understand that gridlock is the number one
issue here in York Region. That certainly comes as no
surprise. I also understand that concrete steps are
being taken to address this issue by applying some
innovative solutions. I want to applaud local leaders
here in York Region for the completion of the first
phase of your modern Viva rapid transit system. I’m told
your initial goal is to replace drivers with riders,
getting 7,000 cars a day off the roads — certainly a
step in the right direction. Markham and Richmond Hill
are also clearing the road with the forward-looking
Smart Commute initiative. Whether it’s car pooling,
taking public transit or cycling, we all benefit by
reducing traffic congestion and a cleaner environment.
This community has always strived to stay ahead of the
curve and Markham Centre is another example of this. By
employing principles of the new urbanism you are
enhancing the economic vitality of the community and
creating a downtown core that will benefit future
generations. I can assure you we will not be standing
on the sidelines. We plan to share in your success. We
know the federal government has a useful and supportive
role to play in securing the future of our cities and
communities including large urban centres like the
Greater Toronto Area.
I met recently with York Region Chair Bill Fisch and
other leaders in the GTA to discuss infrastructure
issues. During those meetings I committed to
establishing and maintaining a cooperative and open
partnership between the three levels of government.
This is an important first step if we are to deliver on
our government’s many infrastructure initiatives and
they include maintaining existing infrastructure
agreements between the federal government, the provinces
and municipalities, making the new deal better by
allowing cities and communities with more than 500,000
people to use gas tax transfer dollars for building and
repairing roads and bridges, to improve road safety and
reduce traffic congestion, negotiating a new
infrastructure agreement with the provinces to provide a
stable and permanent highways and border infrastructure
fund and working to increase the stock of affordable
housing in our cities and towns ..."
" ... I look forward to working with you
and with all Canadians to deliver the positive change
that will benefit all of us. Thank you very much."
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York Region "Towards a Sustainable
Region" Symposium
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March 3,
2006
"Towards a Sustainable Region" - Public debate on options for urbanization
Smart
Commute 404-7 directors and management staff
participated with nearly 200 representatives of
stakeholder groups and
partner organizations
from across York Region at a symposium
entitled "Towards a Sustainable Region," held at
the Kortright
Centre for Conservation in the
City of Vaughan, March 3, 2006.
“Over the coming months and years, the Region
faces a variety of important public policy
decisions,” said York Regional Chair
and CEO
Bill Fisch, during the event. “One of our challenges is to
obtain public acceptance of more compact
development,” he
added. “In 2005, more than
1,100 high-rise units were started in York
Region. Clearly, the market for compact
development is
becoming stronger across York
Region.”
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Bob Willard, author of The Sustainability
Advantage and The Next Sustainability Wave,
delivered the keynote address (see below). A panel of five
private and public sector executives discussed
how government, companies and other
organizations can put sustainability into action.
The Province’s proposed Places to Grow -
Growth Plan for the Greater Golden Horseshoe
includes an updated forecast for York Region
of 1.5 million people by 2031, an increase
of almost 600,000 people from the current
population of 920,000.
Similarly, by 2031 employment is anticipated
to increase by approximately 340,000 jobs
from the current level of 440,000. Places
to Grow also requires 40 per cent of new
growth to occur within a municipality’s
existing built-up urban area, an approach
known as intensification. |
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The Regional Municipality of York
hosted a series of
open houses for the public in
April. Members of the public were
invited to
learn about growth issues, discuss them and
provide feedback. The open houses
focused on the major
growth management decisions
that face York Region, including: • Addressing traffic congestion • Protecting our natural heritage as a legacy
for existing and future residents • Managing significant population growth • Creating jobs to match population growth • Ensuring that both Human Services and
infrastructure keep pace with growth • Maintaining our high quality of life
Entitled “Planning for Tomorrow,” the series
of open houses served as public
consultation and input into Regional
Official Plan Amendments in late 2007.
York Region’s Web site –
www.york.ca
– provides information on these meetings
and issues as well as opportunities
to
submit online feedback. Click on the
“Planning for Tomorrow” icon on the main
page for more information, or email
your
comments or questions to
futureyork@york.ca
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Bob Willard |
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Between 1990 and 2000, Bob helped lead leadership development for IBM's 2,000 managers and
executives in Canada. He is the author of The Sustainability Advantage: Seven Business Case Benefits
of a Triple Bottom Line (New Society Publishers, 2002) on the business case for sustainability strategies
and The Next Sustainability Wave: Building Boardroom Buy-in (New Society Publishers, 2005) on why
some companies are committed to sustainability, why others are not, and how to overcome senior
executive resistance to making that commitment.
Bob recently served on the boards of Eco-Energy Durham and the Ontario Sustainable Energy
Association. He
now serves on the advisory boards of The Natural Step, Canada and the Certificate in
Adult Training and Development at the Ontario Institute for Studies in Education in the University of
Toronto (OISE
/ UT). He has a BSc from McGill University (1964), an MEd from OISE/UT (2000), and a
PhD from OISE/UT (2005).
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Symposium Notes:
The Business Case for Sustainability
Strategy must include asset management and the financial
bottom line.
Businesses consider financial and human resource
maximization, taxes, research and development. A proactive approach to sustainability
can address these considerations.
Opportunities to sustain business growth constitute the “carrots” that
attract business to sustainability.
Risk Management provides the “stick” that prods businesses
into action on behalf of sustainability. Sticks may include
regulation, climate, litigation, competition and public
relations.
The sustainability advantage – Companies that contribute to
their sustainability and the sustainability of their
environment enjoy average profit increases of 66%.
This profit is driven by energized employees that become
more productive, by lowered attrition and recruiting costs,
by lower fuel & electricity costs and easier financing.
The
sustainability option provides an opportunity for corporate
leadership.
Partners are essential and, currently, timing is excellent -
there is much interest in North America.
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Smart Commute 404-7 Transportation Luncheon
speaker: The Honourable Harinder Takhar, ontario minister of
transportation
Presented by the Markham Board of Trade, the Richmond
Hill Chamber of Commerce
and Smart Commute Business Members: iTRANS Consulting Inc., Oasis
Golf Academy and CAA - South Central Ontario
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404-7 Smart
Commuters Meet Minister |
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Transportation Minister Harinder Takhar heard from commuters
using the Province’s new Highway 404 southbound HOV lane for
high occupancy vehicles, January 19, 2006, at a combined Richmond Hill
Chamber of Commerce and Markham Board of Trade Transportation
Luncheon in Markham’s Holiday Inn Toronto North. Business leaders
from the two communities served by Highway 404 and Regional
Highway 7 have formed Smart Commute 404-7, a response to growing
traffic congestion on these routes. Minister Takhar outlined
his Ministry’s plans to meet these concerns and presided over a
lively question and answer session, concluding with an agreement
to lend his Ministry's support to the Smart Commute 404-7
initiative.
HOV Lanes
A Ministry of Transportation display at the event showed
HOV lanes can only be used by buses and vehicles carrying at least two people. Commuters who car pool or use public transit save time as they bypass congestion in the general lanes of traffic. HOV lanes were opened in December 2005 on Highway 403 - in both directions between the 407 and the 401 - and on Highway 404 - southbound from Highway 7 to the 401. Police monitor their use 24 hours-a-day, seven days-a-week. HOV lanes are marked by special signs and diamond symbols painted on the pavement. They are located in the leftmost lane and separated from general traffic lanes by a "buffer zone" - painted double white lines and stripes on the pavement. Drivers can only enter and exit the HOV lane at designated points.
The Way
To Go
Richmond Hill Chamber of Commerce and the Markham Board of Trade have introduced Smart Commute 404-7, a project to promote alternatives to single occupant vehicle commuting, such as walking or bicycling to and from work, taking the York Region Transit (YRT) and its new VIVA bus system, or working compressed work weeks and even “teleworking” from home one or more days a week. Smart Commute also provides a Carpool Zone website, hosted by the GTA Smart Commute initiative that reaches across the GTA from Oshawa to Hamilton to find ride matches using postal codes.
It's Good Business!
For businesses, the rewards are many. Employee recruitment and retention is easier, employee productivity and morale is better, downtime due to commuter stress and fatigue is lower, parking requirements are reduced, traffic flow is improved for the movement of goods, staff and customers, and with teleworking on the rise, facility costs are lowered.
Markham Board of Trade &
Richmond Hill Chamber of Commerce Know-How
Chambers of commerce and boards of trade across the GTA, in Halton, Durham and York Region are being encouraged to join the Richmond Hill Chamber of Commerce and the Markham Board of Trade in taking the Smart Commute message to their member businesses. The Richmond Hill and Markham business organizations have assigned staff to work with businesses, encouraging employees to discover how Smart Commuting can save money and stress levels for themselves and for the future workers in this burgeoning urban region. Contact:
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Commuter Options Are Here!
Smart Commute 404-7 provides alternatives
to the drive-alone trip to and from the workplace in Markham and Richmond Hill.
Commuter Options help to improve mobility and accessibility in and around our communities.
The options are provided by the programs and services of Smart Commute 404-7, a joint initiative of the
Markham Board of Trade and Richmond Hill Chamber of Commerce.
Cooperation Between Local, Regional and
Federal Governments
An agreement in 2005 between the Towns of Markham
and Richmond Hill, the Region of York and the two business associations,
with support from Transport Canada, ensured that transportation demand
solutions are provided for the geographic areas in and around Richmond
Hill and Markham, with a particular focus on the corridors created by
highways 404 and 7 and the physical location known as Markham Centre.
Smart Commute 404-7, in affiliation with Smart Commute GTA and other neighbouring Smart Commute initiatives such as
Toronto North and Durham Region, operates cooperatively with other transportation demand management programs. One such joint initiative is the Carpool Zone ride-matching website,
connecting single commuters together to form carpools and vanpools (see item above).
Benefits to Commuters
Smart Commute 404-7
promotes and provides area employers, local business, their employees,
visitors and customers cost and time saving options for traveling to and
from the
area. These services may include programs involving transit
incentives, ride matching to support carpooling and vanpooling as noted
above),
new facilities for cyclists and pedestrians and support to introduce
telework and other flexible work programs.
VIVA on Board
On
September 6, 2005
the new bus rapid transit service – VIVA ushered in a new era of
mobility for the traveling public. Smart Commute 404-7, under the guidance
and direction of the Markham Board of Trade and Richmond Hill Chamber of
Commerce, promotes the VIVA service as another of the many
commuter options available to their members and local business.
Smart Commute 404-7 moving ahead… The exponential growth projected for the Greater
Toronto Area (GTA) over the next 20 years will likely lead to a
significant increase in vehicle traffic. The existing transportation
network is already under stress. The situation will only become more
unsustainable as the population continues to suburbanize and more cars
make more trips over longer distances, unless the community embraces
alternatives.
Smart Commute is a broad-based undertaking that
develops an array of Transportation Demand Management (TDM) strategies to
offer employers, employees, developers and others the tools necessary to
make the most efficient use of the transportation network. Organized
networks of businesses and interested stakeholders are referred to as
Transportation Management Associations (TMAs). TMAs promote
transportation choices and offer TDM services in communities across the
GTA.
A Markham – Richmond Hill Advisory Committee comprised
of corporate leaders, politicians and municipal staff has worked to
prepare a mission statement and establish goals for the Smart Commute
404-7 Markham Richmond Hill TMA. Preliminary marketing material was
prepared, with the assistance of a consultant, to coincide with the
official launch on July 7, 2004.
Smart Commute 404-7 Markham Richmond Hill’s formal governance structure
includes operational and business plans that now support the on-going implementation of Smart Commute
404-7 programs and services in the communities of Richmond Hill and Markham.
Key stakeholders in the business community and in
various municipal departments have been engaged throughout the process via
discussions with the consultant team, input to the working group and
participation in facilitated working sessions. The Smart Commute
404-7 Markham Richmond Hill Advisory Committee continues to make recommendations during the
process. Affirmation of recommendations made by the Advisory Committee is brought to the respective Municipal Councils of Markham and
Richmond Hill, as decisions are required.
The Steps and Timing
The key steps leading to the final governance structure
and business plans included:
• Draft Governance Structure Report Presentation - completed November 2005
• Research and development of business plan components - completed
November 2005
• Steering (now Advisory) Committee workshop on business plans - completed
December 2005
• Final Business Plans - completed December 2005
• Presentation of initiatives at a Smart Commute 404-7
Luncheon - completed January 2006
• Training of Smart Commute 404-7 personnel on Carpool Zone
website - March 2006
• Participation in York Region Sustainability Symposium and
public forums - ongoing
• Introduction of commuter surveys - ongoing
For more information on
the Smart Commute 404-7 contact:
Basil Marcello, Assistant Manager - Markham Board of Trade at 905-474-0730 ext
14
Paul Bradbury, Commuter Options Advisor - Richmond Hill Chamber of Commerce at 905-884-1961 ext 24
or email:
info@smartcommute404-7.ca
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